Discover & shop 💄👗👡🎒👚 from around the 🌎 Brought to you by the team at Instagram 🌈✨
Discover & shop 💄👗👡🎒👚 from around the 🌎 Brought to you by the team at Instagram 🌈✨
Spoiler alert: There’s no “Harry” behind @harryceramics But, admits the brand’s founder, Leisha Scordino, “I’m a huge Harry Potter nerd. I even have a Dumbledore tattoo.” When Leisha started making her cheerful potter-y (😜 ) in a shared studio, she felt too vulnerable to use her own initials on her pieces, so she went with the sorcerer’s trademark scar. “Having that bit of anonymity really helped me to make the leap,” the graphic designer says. But it didn’t take long for her whimsical mugs, dishes and planters to make an impression. “Now, when people see my work, they're like, ‘Oh, I could tell it was yours right away!’”⚡️🌵💯
“I believe in celebrating the handmade,” says Adriana Epelboim-Levy, the Venezuela-born founder of handpainted-accessories line @alepel_byadriana “Even when I was in architecture school and we used all of these amazing technologies, I still loved developing floor plans by hand.” ALEPEL’s statement-making mules and clutches are crafted in Brazil, shipped to Miami (the brand’s home base ) and then custom painted—with everything from flowers and butterflies to snakes and tigers—by local artists. “I want people to feel like they're buying wearable art when they buy my products,” she says.
Handcrafted-handbag line @demellierlondon takes feedback *very* seriously. As founder Mireia Llusia-Lindh explains, “It’s how we grow the brand. We listen to our customers and pay attention to their needs.” They also pay attention to the needs of the world at large. For every bag purchased, @demellierlondon contributes to SOS Children’s Villages, a global charity organization that helps children in need 💯🙌🏽❤️🌍
“You just slap it on and move on with your life,” says @kosascosmetics founder Sheena Yaitanes of her L.A.-based clean beauty line. Since launching Kosas in 2015, Sheena has used her background in fine art and chemistry to carefully calibrate a line of easy-to-use high-impact products that complement every skin tone—all without parabens, phthalates or animal testing 🙌🏼💯💝
Sarah Staudinger and George Augusto launched @staud clothing in 2015, earning early popularity for their eccentric-yet-versatile pieces and playful styling. “We have a dress right now on the site that could be something you sleep in,” says George. “Or you could wear it to a cocktail party. Or a wedding. We never want to pigeonhole ourselves.”
“We have a canvas that doesn’t change season to season,” says @monogram co-founder Jeff Halmos of the brand’s classic-fit T-shirts. “From there, we go wild.” Jeff and his wife, Lisa Mayock (pictured above ), launched @monogram in 2016, combining their lifelong love of vintage T-shirts and design to produce a line of idiosyncratic graphic tees.
@hipdot co-founder Samantha Lim was looking at photographs from a recent family wedding in Mexico when product inspiration struck. “Tulum was just the most beautiful place,” she says. “I wanted to bottle up that feeling.” And so she did—kind of. @hipdot ’s cruelty-free vegan eyeshadow palettes incorporate colors from the natural world, including rainbows, sandstone caves, gemstones and, in the case of the Cenote palette above, cenotes in Tulum.
Around the time I was turning 30,” says @mernamaita founder Tessa Braun, “I was in my highly curated millennial apartment with my 10-foot fig tree and my vintage ceramics, and I caught a glimpse of myself in the same worn-out shirt that I got for free in 2005 and thought, ‘I can do better than this.’ ” So Tessa took out her sewing machine and, inspired by a vintage pattern, made herself a jumpsuit. She was so pleased with the result that she continued to experiment with fabrics and silhouettes. About a year ago, she officially launched her own brand, which is now in its third run of small-batch, sustainably made jumpsuits and caftans.
“‘Cesta’ means ‘basket’ in at least five languages” says @cestacollective co-founder Courtney Weinblatt Fasciano. Courtney and her business partner, Erin Ryder, launched the basket-bag brand last year with a clear goal in mind: empowering women in the fashion industry and beyond. Each piece is handcrafted with locally sourced sisal fibers by female artisans in Rwanda; finishing touches are added in the US.
In college, @bode founder (and @cfda ’s 2019 Emerging Designer of the Year ) Emily Adams studied both philosophy and menswear design. So it’s no surprise that when she talks about her brand’s vintage-inspired menswear designs, she does so, well, philosophically. “I always enjoyed making clothes for myself,” she says. “But my process is about separating myself from who I am designing for.” Still, there’s a duality to her pieces. “I work with mostly traditional domestic textiles,” she says. “And those have historically been created by women. I like the idea of using something very female-focused for men to wear.”
“Everyone has a day, a person, an event, a moment that’s meaningful to them,” says @dallanonna founder Jessica Bohrer of the jewelry line's signature calendar necklaces. Jess and her co-founder Rebecca Richards created the customizable designs after Jess’s grandmother presented her with her late grandfather’s calendar tiepin. Launched in 2009 with the calendar necklace as their sole offering, @dallanonna has since grown to include earrings, bracelets, clutches and rings—though the original necklace remains a best-seller.
In 2012, @offseason_nyc founder Abra Boero was taking the subway out to Rockaway Beach and started thinking about the reality of resortwear. “Resortwear has this sort of fantastical story about it, like you’re traveling to glamorous far-off places,” Abra says. “But I wasn’t going to wear a caftan on the A train.” A few years later, when the former fashion exec decided to start her own line, she focused on easy pieces that could be worn on the beach—and on whatever mode of transportation you use to get there.
“We make pound-the-pavement footwear,” says @fredasalvador co-founder Megan Papay of the brand’s city-perfect lineup of sneakers, sandals, espadrilles and more. “They’re the kind of shoes that you put on at 7 a.m. and don’t take off until 10 p.m.—or whenever you get home.” “We call them power shoes,” adds co-founder Cristina Palomo-Nelson. “They don’t hold you back in any way.”
“I have a pretty minimalist approach to ceramics,” says @milkandclay founder Sydney Oh. What started as strictly a hobby has become more and more of a focus for Sydney, a fashion publicist by day. “I love that it slows me down,” she says. “It’s really grounding to be working with a material that comes from the earth. It’s a good juxtaposition to living in the city.”
“My skin was horrible in my 20s,” says @noto_botanics founder and former makeup artist Gloria Noto. “So I dove into herbalism, aromatherapy and oils and started mixing my own formulas. Then my skin started to heal.” But Gloria says that when she looked to buy natural beauty products from other brands, she didn’t find much that spoke to her. “I wasn’t seeing diversity in that space as a queer woman,” she says. “And I wasn’t seeing any minimalistic designs either. I just felt like there was a gap there. So I launched my own brand.” #pride 🌈🙌🏽
Years before founding the sustainable swimwear label @ookioh in 2017, Vivek Agarwal worked in steel and iron manufacturing in Rourkela, India. “The city used to get pretty polluted,” says Vivek. “When I made the jump into fashion, I thought, ‘We have to do the right thing.’ ” OOKIOH’s bright fabrics are made from 100 percent recycled materials (including fishing nets ), and the brand has pledged to fully end its use of plastics by 2022. “There’s no way around it,” says Vivek. “We need to change.”
“My mother loved to entertain, and I’d always set the table,” remembers Kathryn Duryea, the founder/creative force behind @yearandday ’s tableware. While the brand’s ceramic pieces (blush pink dishes, minimalistic mugs and more ) are designed in California and forged, fired and hand-finished in Europe, they’re also—happy sigh—affordable. “Our whole idea is counter to really expensive, ornately designed pieces that you can’t put in the dishwasher,” she says. “That’s not how life should be.”
“Luxury and sustainability can go hand in hand,” says @aeranewyork co-founder Tina Bhojwani. To Tina and her partners Jean-Michel Cazabat and Alvertos Revach, that meant not just creating chic, wear-everywhere vegan shoes but offsetting the environmental impact of producing them by 110 percent. ♻️🌎❤️
Ellie and Quang Dinh, the married founders of @girlfriend , were so confident of their debut product—leggings that were ethically and sustainably made with fabric created from recycled water bottles—that they did something bold. They gave the leggings away for free. “We put all of our eggs in that basket,” Quang says of their unconventional 2016 launch strategy. “We hoped that if the product was good, people would come back to buy more.” In the seven months of the promotion, Quang reports the size-inclusive brand shipped close to a quarter million pairs. And, he notes happily, the demand hasn’t let up since.
It all started at Burning Man. @thephluidproject founder Rob Smith attended the free-spirited desert festival in 2017 and promptly went home, quit his corporate job, traveled the world and then returned to New York City to create his vision for a gender-free, nonbinary store. Rob opened @thephluidproject in 2018, and the business now carries multiple brands and collaborations as well as its own label, which has created all of the official merch for World Pride this year 🌈❤️🧡💛💚💙💜 #pride
Like so many great things, @lykkewullf was born of necessity. “I started making pants because I couldn’t find the kind I wanted to wear,” explains founder and designer Jemma Swatek. “I didn’t want to pay $300 for jeans that made my butt look terrible. So every collection is inspired by what I would wear.” What does Jemma want to wear right now? Color. “I’m obsessed with bubblegum pink and limoncillo green for spring!”
“When you go into a jewelry store, sometimes they make you feel embarrassed, as if they don’t want you to touch anything,” says @thelastlinela founder Shelley Gibbs Sanders. “But if you’re going to spend a lot of money, it should be enjoyable!” Enter The Last Line, a collection of fine jewelry sold direct to the consumer in a much warmer way. “We try to work with everyone on a personal level,” Shelley says. “I’ll even jump into the DMs at 11 at night and talk to customers around the world.”
“I reduce waste everywhere I can,” says Marre Muijs, founder of the Melbourne-based shoe label @essenthelabel (the name is short for “essentials” ). Launched in 2016 with only three styles, ESSEN’s shoes are handmade in solar-powered factories and sold on a preorder basis to prevent overproduction. “The whole idea is to focus on wardrobe staples,” says Marre. “People want to go back to buying less—and buying better.”
@supernal co’s Melissa Medvedich thinks face oil is kind of like pizza. (Yes, we said pizza. ) “There are so many slices in New York City,” she says. “Sometimes you want gluten-free, sometimes you want a dollar slice, sometimes you want gourmet veggie....” Melissa says face-oil blends have that same level of variety—which is what led the publishing-world veteran–turned–aromatherapist to create a brand featuring her own dream formula.
“Olive oil is not like wine,” says @wearebrightland founder Aishwarya Iyer. “It doesn't get better with age.” Aishwarya speaks from experience. Four years ago, after suffering from persistent stomachaches, she took a closer look at her kitchen pantry and discovered that her oil was making her sick. “I learned that a lot of olive oil being sold is rotten or rancid or has been adulterated,” she says. “That was the initial impetus for me to say, ‘I think there can be something better out there.’” Aishwarya’s year-old company, Brightland, offers three preservative-free olive oil blends, all produced at a single-estate organic farm in California—and packaged in bottles coated with UV-protectant powder, which better preserves the amazingness inside.
“Quite honestly, a handkerchief is just something that I’ve always carried with me,” says @hankskerchiefs founder Colin Hanks. The habit goes back a few Hanks-ian generations. “My grandfather always had one. He’d blow his nose in it, and I thought that that was the most disgusting thing in the world. And then my dad always wore kerchiefs a lot on vacations.” Colin says that emotional connection was the first thing that got him thinking about making handkerchiefs—and the second was the utility of the product itself. “I’ve used them for all sorts of things,” he says. “Protection from the sun, a way to get someone’s attention in public, personal hand towel… I even used a handkerchief as a coffee filter.” 🤧🎉❤️ 📸: Haley Scott In today’s special Father’s Day Story, learn more about Colin’s made-in-Los Angeles brand!
Isabella Giancarlo and Laura Kraber launched @fluidebeauty ’s bright lip colors, shadows, polishes and glitters in 2017 with an upfront mission of being a space for all genders within the beauty industry. “It’s about using your face as a canvas,” says Isabella. “There’s no rule book.” #pride 🌈🎉
“You’re too cute to chafe,” says @megababe founder Katie Sturino, whose success with an inclusive fashion blog inspired her to start a personal care brand that focuses on body issues like boob sweat and thigh chafing. Katie’s products have clearly struck a chord—in addition to the best-selling Bust Dust and Thigh Rescue, Megababe’s new natural sage and green tea deodorant, Rosy Pits, drew a 13,000-deep wait list after it was announced. ☀️🔥✨ Today on our Story, Katie shares her tips for beating the summer heat!
“I have expensive taste, but I don’t like the idea of spending a fortune on an item,” says @jlanijewels founder Lani Nesbit. “So I wanted to create items that look more expensive than they actually are.” Almost 10 years ago, while Lani was dreaming up her line, she was working at FedEx, where, luckily enough, she met other entrepreneurs who suggested manufacturers for her to reach out to. (“I really feel like my job was divine timing,” she says. ) Eight years after launching and now based in Miami, @jlanijewels offers more than 180 styles and counts Issa Rae, Halsey and Beyoncé among its fans. “You know,” Lani says with a laugh, “I met Beyoncé’s stylist at FedEx, too.” 👑🐝❤️
“I used to just use bar soap to wash my face,” says @thenimetyou founder Charlotte Cho. “I didn’t care about skin care. I didn’t think I needed it.” But when Charlotte’s job took her from California to South Korea in 2008, her local colleagues were aghast. They introduced her to the famed double-cleanse method, and she promptly retired her bar soap. “The name Then I Met You is meant to signify a deeper turning point in your life,” the @sokoglam entrepreneur says of her new line, whose first release is a double-cleansing set. “For me, going to Korea was just that—it was where I fell in love with skin care.” 💆🏻♀️🛁🧼 In today’s Story, Charlotte explains the science behind the double-cleanse method!
“ @miaou is one of those companies that accidentally happened,” says founder Alexia Elkaim. “I was working a desk job and making pants on my lunch break. I made 10 pairs, did a photoshoot with friends and put them online. The first 10 pairs sold out, I made 10 more, they sold out and that’s when I quit my job.” The line has gained superfans, including #ladygaga, who wore their signature pinstriped pants in A Star is Born. “I cried when I saw them in the movie,” Elkaim admits. “I was on a date and I just started crying.” 😭🙌🏼🌈
As a fashion editor in New York City, @sagesalt founder Corbin Chamberlin always kept one item in his bag—sage spray. The homemade spritz allowed him to neutralize negative energy around him without actually burning dried herbs. “I’ve always been very sensitive to vibes,” he says. “And it was the only way I could smudge myself throughout the day without going to jail for arson.” In 2014 Corbin returned to his native Arizona and started selling his Smokeless Smudge full-time. The product was an instant hit: He shipped 7,000 units in his first six months of production. “Now,” he says, “I’m a just a full-on professional witch.” 🧙🏻♂️⚡️🌈
“Our entire collection is tried on by everyone,” says @moderncitizen ’s co-founder Jess Lee of her all-female team of 13. “We have an immediate focus group.” With an average price point of $75, the San-Francisco-based retailer is building a more accessible wardrobe for women with Jess and her co-founder Lizzie at the helm. “At the end of the day, we are the customer,” says Jess. “We know exactly what she's looking for.” 💪🏼
“I grew up wanting things that no one else had,” says Roxanna Sternerud, founder of LA-made luxury sock line @darnersocks Inspired by antique hosiery and small-batch produced in fabrics from crushed velvet to floral mesh, Roxi's cut-and-sewn socks are anything but ordinary. 📸: Daniel Sahlberg
Cookware line @greatjones may have launched in 2018, but its origin story goes back 2 decades. “We went to summer camp together,” says Sierra Tishgardt of co-founder Maddy Moelis, “and I have all the awkward photos to prove it!” The friends, after an obsessive prototype and testing process, now offer 5 chic-yet-durable pieces that’ll last for years to come. “We want our customers to be able to focus on having a few select pieces in the kitchen,” says Sierra, a former food writer and editor. “A curated set means you can buy less—and buy smarter.”
From her hometown of Los Angeles to Cannes to Tokyo and back, @aimeesong has spent the past 11 years building her fashion media empire (and has the frequent flyer miles to prove it ). Today, Aimee drops the second collection from her @songofstyle label with @revolve Her newest work-to-weekend pieces feature summer-friendly fabrics and an aesthetic she says is inspired by strong working women like Amal Clooney and Samantha Jones from Sex and the City. Be the first to shop her collection with Instagram checkout... Tap the image above ☝🏼! Today on our Story, Aimee gives us a behind-the-scenes look at her new collection💫
“Pride is celebration,” says @chromat founder and designer Becca McCharen-Tran. “It's queer joy. It's happiness. It's community.” @chromat ’s embrace of that same inclusive spirit has taken the 9-year-old swim and athletic wear brand from small-batch production in Becca’s bedroom to being worn by Beyoncé (👑 🙌🏽⚡️! ) during her 2013 Super Bowl halftime show. The label runs from XS to 4XL and represents its architectural designs through models of different shapes, sizes and backgrounds. “All of our runway shows and our campaigns are about being confident and celebrating yourself,” Becca says. “Pride is 365 days a year for us.” 🏳️🌈🏳️🌈🏳️🌈 📸: Ally Schmaling Today on our Story, Becca and her wife, Christine, share 5 of their favorite LGBTQ fashion brands
“The name means ‘little courage’ in Haitian Creole,” explains @petitkouraj founder Nasrin Jean-Baptiste. “It’s a reminder of what you need to do to get from one step to the next toward a goal.” That goal, for Nasrin, was to work with Haitian artisans to create her (super fun, super fringy ) bags. Luckily, she found @dot haiti and they helped to make it happen. “It’s so important to me,” she says. “It’s a way to support the economy there and to add value to the fashion industry.”
“18-year-olds AND 75-year-olds wear us,” says designer @tanyataylor , proudly. Tanya has made a name for herself with her vibrant hand-painted womenswear designs. “Color and print create so much joy.” 👗🎨 See the first steps of the brand’s new Dita dress above—and watch today’s Story to see the finished product.
“It’s like putting liquid gold on your face,” said Eileen Feighny della Faille of @tulura —the natural skincare brand she launched with her partner Fred in 2017. Featuring seasonal vegan, organic, paraben-free oils and serums made from internationally sourced ingredients, Tulura has literally, well… struck oil.
"Snacking gets a really bad rap," says Claire Olshan, the Fivestory founder who launched surrealist-inspired health food company @dadadaily in March. Claire is turning healthy eating on its head—literally—with the brand’s signature green cranium-shaped serving piece. "I want you to feel that you can bring it to a dinner party instead of a bottle of wine,” she says. “We're about liberating the way people eat."
“Going sailing on the Mediterranean was a big part of my life when I was growing up in Turkey,” says @denizeri_swim designer Melisa Denizeri. “It was very active, but also super beautiful.” Those childhood memories inspired the accessories designer’s first line, a retro-feeling, size inclusive (XS-XXL ) collection that debuted last week. (Pictured above on Melisa’s friend Maria ). “I was really inspired by the pieces my mom wore when I was younger,” says Melisa. Now, the designer says, she can’t wait to put her mother in a Denizeri original ⛵️☀️
“I love making things a little bit weird,” said Kara Jubin, founder of the just-launched womenswear line @kkco Kara’s LA-made collection features tie-dyed bucket hats and pink utility vests (studded with clear Lucite buttons that have real flowers pressed inside ). “I like the unexpected—like a traditional workwear jacket… but with some weird floral pattern.” Tap the tags on the post to shop! 🌺🌸🌼 Today on our Story, take a tour through @kkco ’s LA studio!